Shanaya Kapoor says she’ll never quit social media despite the hate: “That is something I’m still learning to

Shanaya Kapoor has addressed the double-edged nature of social media, stating that she will never quit the platform despite the hate she encounters online. Speaking at the ET Entrepreneur Summit, the actress-entrepreneur emphasized that social media can be chaotic, but it also offers a constructive channel for feedback that fuels growth as both an actor and a businesswoman. Kapoor is the co-founder of the jewellery brand Indinoor, and she underscored the value of staying connected with audiences through the internet rather than disengaging.

“People always talk about the down side of social media because it can get chaotic on the internet. But I also feel there is a huge positive side to it and that’s (what) at least I look at as an actor and as an entrepreneur,” she said. “If I have to give an example as an actor, if I ask people to spend their hard earned money to buy movie tickets to come watch me work and come watch me on screen but I don’t hear their feedback that they are giving on social media even if it hurts me a little, I’m not gonna move forward as an actor. I’m not gonna grow and then how do I come back after a year later, smile and be like buy my other movie ticket but I’m not listening to you guys and I’m asking you all to spend your hard earned money to come watch me.”

She continued, “So, it doesn’t make sense to me and the only way I can stay connected to so many people at the same time is through the internet. For me, I filter out more than cutting the internet; I never do that. I filter out what the negativity is and you would know that if someone is out there saying that this worked for me but this can change, that is one thing you should focus on and take feedback. If someone is giving pure hate and negativity which happens on social media, that is something I’m still learning to ignore. It is not something I have figured out.”

On the work front, Kapoor has a busy line-up of projects ahead, including the Zombie Reddy sequel directed by Suparn Verma. She also has the Student of the Year series and JC, with Shujaat Saudagar, in the pipeline.