Love & War poster gets road-safety twist from Mumbai Police

Love & War poster gets road-safety twist from Mumbai Police

“Sanjay Leela Bhansali’s upcoming film Love & War has found an unexpected connection with a road safety campaign.” Mumbai Police has used Ranbir Kapoor’s first-look poster from the much-awaited film to spread awareness about the importance of wearing a seat belt while driving, giving the promotional material a creative twist. The description frames the poster as a vehicle for a public-safety message, turning a promotional image into a prompt for safer driving without sharing additional campaign details in this note. This framing relies on a recognizable film image to draw attention to everyday safety practices.

“The ‘LoveAndSafetyOnRoad’ message goes viral,” the campaign-labeled headline notes, indicating that the message attached to the poster has gained wide visibility. The approach relies on a familiar movie-first visual to draw attention to a practical safety reminder, rather than a traditional PSA. While no figures are provided in this brief, the framing suggests a cross-promotional moment between cinema publicity and road safety messaging. The briefing leaves the extent of impact unclear, with no numbers shared in this note.

The source content emphasizes the poster’s role as a conduit for the seat belt reminder. It describes Mumbai Police’s use of the Ranbir Kapoor image as a means to spread awareness about wearing a seat belt while driving, described as giving the promotional material a creative twist.

“The post Ranbir Kapoor starrer Love & War poster gets a road safety twist from Mumbai Police; ‘LoveAndSafetyOnRoad’ message goes viral appeared first on Bollywood Hungama.

Takeaway: The poster’s road-safety tie-in shows how film visuals can be repurposed for public campaigns without altering the original image. For more DPIFF Entertainment News, visit DPIFF News.