Kartik Aaryan fronts A|X Armani Exchange Fall/Holiday 2026 watch collection

Kartik Aaryan is fronting A|X Armani Exchange’s Fall/Holiday 2026 Watch Collection, the label’s latest campaign that blends sporty influences with music-inspired detailing and modern functionality. Set to be available from September 2026, the collection draws from music, urban culture and self-expression, reflecting the metropolitan aesthetic associated with A|X Armani Exchange.

Highlights include the new A|X BASS styles, designed with design cues from music and DJ culture. The timepieces feature pushers that resemble a DJ’s turntable and Super-LumiNova accents on the dials, with GMT functionality and contemporary chronographs complemented by seasonal colour details.

“Working with A|X Armani Exchange has always felt natural to me because the brand is all about individuality, urban and effortless style. Every season brings something new, and this collection is no different. The new A|X BASS really caught my attention with the Super-LumiNova glowing dial. I think it’s going to be the perfect statement piece for this holiday and party season, reflecting a style that is confident and expressive,” Kartik Aaryan said.

The campaign aligns with the actor’s growing footprint in fashion and lifestyle spaces, where he frequently partners with contemporary menswear and luxury brands. As the face of A|X Armani Exchange Watches, his presence adds a celebrity-led edge to the season’s launch. For readers looking to explore more industry coverage, DPIFF’s ongoing fashion/culture coverage is available in our News and Newsroom sections.

Full details of the campaign and collection are available in the original report at Bollywood Hungama: Kartik Aaryan turns up the style quotient as A|X Armani Exchange unveils Fall/Holiday 2026 watch collection.

The post Kartik Aaryan turns up the style quotient as A|X Armani Exchange unveils Fall/Holiday 2026 watch collection appeared first on Bollywood Hungama.

As the season approaches, the A|X Armani Exchange Fall/Holiday 2026 Watch Collection positions itself at the intersection of music, culture and contemporary fashion, with Kartik Aaryan at the center of its storytelling. For more entertainment news and style updates, follow DPIFF’s ongoing coverage in News and Newsroom, and check back for future updates.