Ms. Purnima Potkar 

Vice President Marketing & Communications


Ms. Purnima Potkar is the Vice President of Marketing & Communications at the Dadasaheb Phalke International Film Festival (DPIFF), where she brings a wealth of industry experience and creative leadership to the forefront. A distinguished alumna of Whistling Woods International, Ms. Potkar embarked on her career journey as a production assistant and swiftly transitioned to roles as an assistant director for commercials and web series.


Her career path led her to Exceed Entertainment, India’s pioneering talent management company, where she made significant contributions within the Films and Content division. Eager to pursue her entrepreneurial vision, Ms. Potkar ventured into founding her own VFX studio. Today, she serves as the CEO and Founder of Arrosa Entertainment, harnessing her entrepreneurial spirit to innovate within the entertainment industry.


Ms. Purnima Potkar’s expertise spans across marketing, communications, and talent management, making her an invaluable addition to DPIFF. Her strategic insights and deep understanding of digital and traditional media have been instrumental in enhancing DPIFF’s global outreach and engagement. Her role as Vice President of Marketing & Communications allows her to leverage her extensive industry network and creative acumen to promote DPIFF’s mission of celebrating cinematic excellence.


Ms. Potkar’s multifaceted career journey exemplifies her dedication to the arts and her commitment to nurturing talent within the entertainment industry. Her leadership at DPIFF continues to drive the festival’s vision forward, ensuring that it remains a premier platform for honoring the legacy of Dadasaheb Phalke and inspiring future generations of filmmakers and artists.