Amul gives Mirzapur: The Movie a MASKAPUR twist featuring Kaleen Bhaiya

Amul India has given Excel Entertainment and Amazon MGM Studios’s Mirzapur: The Movie a MASKAPUR twist, posting a customized social creative that features Kaleen Bhaiya with a bun maska in hand as the film cements its place in pop culture.

The Amul Topical caption reads, “Amul Topical: The Movie Mirzapur create waves!” signaling the dairy brand’s playful nod to the movie’s ongoing presence beyond its release.

Directed by Gurmmeet Singh and written by Puneet Krishna, Mirzapur: The Movie stars Pankaj Tripathi, Divyenndu and Ali Fazal in lead roles, with a robust ensemble that includes Abhishek Banerjee, Rasika Dugal, Mohitt Maalik, Sheeba Chadha, Rajesh Tailang, Pramod Pathak, Shriya Pilgaonkar, Harshita Shekhar Gaur, Shweta Tripathi and Sonal S Chauhan.

The film marks the theatrical expansion of the Mirzapur universe, bringing together several familiar characters for a big-screen story. It is produced by Excel Entertainment’s Ritesh Sidhwani and Farhan Akhtar, with Kassim Jagmagia and Vishal Ramchandani as co-producers, and is presented by Amazon MGM Studios and Excel Entertainment. Mirzapur: The Movie released in Hindi and Telugu on September 4, 2026.

For readers seeking the original report, you can view the source here: Amul India gives Mirzapur: The Movie a ‘MASKAPUR’ twist with Kaleen Bhaiya creative.

Cross-brand moments like this MASKAPUR moment continue to fuel Mirzapur: The Movie’s cultural footprint, a trend DPIFF tracks closely on its DPIFF News page. Updates and deeper analysis are also featured in the DPIFF Newsroom, where industry happenings around Indian cinema are compiled for readers seeking context beyond the screen.

Amul’s topical crossover adds another layer to the film’s ongoing conversation with audiences, reinforcing the movie’s reach as it continues its theatrical run. Follow DPIFF for more entertainment coverage, explore related DPIFF stories on DPIFF News, or revisit updates in the DPIFF Newsroom for the latest.