Mumbai, Maharashtra, October 28, 2023: Dadasaheb Phalke International Film Festival (DPIFF) has undertaken an endeavour to champion environmental sustainability and increase consciousness regarding the vulnerability of India’s coastal ecosystems. In collaboration with its partners, the organization conducted a Beach Clean-Up Drive at Versova Beach on October 28, 2023. This effort garnered an inspiring response from volunteers who were enthusiastic about getting involved and making a real difference in their community’s environment. The gathering witnessed participation of hundreds of NCC Cadets, Consulate General of Norway, Income Tax Commissioner (Greater Mumbai) and the team of UN Earth Champion Adv. Afroz Shah.   

India’s coastline boasts not only breath-taking natural beauty but also serves as a vital ecosystem for marine and coastal life. These coastal regions, renowned as much for their breath-taking beauty as for their ecological significance, are not just tourist hotspots but essential components of our natural heritage. However, as the global environmental crisis escalates, the imperative to protect these fragile environments becomes increasingly urgent. DPIFF has emerged as a leading force in this ongoing battle, utilizing a suite of Corporate Social Responsibility (CSR) initiatives that consistently yield tangible and positive outcomes. The clean-up effort, supported by thousands of volunteers, successfully pulled out 14 tonnes of garbage from the area.

The activity is co-powered by Haier Appliances India (Haier India), a global leader in Home Appliances and the Number 1 brand in Major Appliances for 14 consecutive years. Driven by the brand purpose of ‘Inspired Living’, Haier India is committed to bringing the best-in-segment products for customers, in line with its ‘Make in India, Made for India’ philosophy. Pushing the edge, as a challenger brand Haier India is integrating a host of traditional and new-age marketing strategies, to strengthen customer connections, build brand awareness, enhance brand loyalty, and drive business growth in the Indian market. The partnership between DPIFF and Haier India underscores the intersection of technology, art, and entertainment, showcasing the transformative power of both industries. 

Mr. NS Satish, President, Haier Appliances India, said “At Haier India, we are proud to be part of the Dadasaheb Phalke International Film Festival’s Beach Clean-up Drive. Our partnership with DPIFF exemplifies the harmonious synergy of technology, art, and entertainment, demonstrating the profound impact these industries can have when they come together for a sustainable and cleaner environment. Our dedication to delivering top-quality products to our customers is paralleled by our commitment to environmental preservation, and we are confident that this partnership will elevate our vision to new heights.”

SELECTED HOMME’s involvement as a co-powered by partner aligns the brand with the rich legacy of Indian cinema while showcasing its dedication to providing contemporary, sophisticated fashion choices for the modern man. The association also acknowledges the shared values of innovation, excellence, and the pursuit of perfection in both the fashion and film industries.

Anil Mishra, MD of DPIFF and Consultative Committee Member of FCI into Ministry of Consumer Affairs, Food & PD, addressed on the activity, “This marks a significant turning point and a true testament to the strength of community and ecological stewardship. With the collective efforts of our dedicated volunteers, we have rejuvenated this stunning coastline. This accomplishment reinforces the idea that even small individual actions, when multiplied, can bring about substantial change. We express our deep gratitude to our valued Co-powered by partner for its unwavering support. Together, we have taken a significant step towards environmental sustainability and community engagement.”

With the ‘We For World Foundation’ a registered entity under Niti Aayog, took the lead in planning and executing the Beach Clean-Up Drive. The initiative, one of ten CSR activities scheduled for the year, holds the promise of rejuvenating and resetting the delicate coastal ecosystem. DPIFF has an illustrious history of conducting successful clean-up drives for the past five years, with thousands of dedicated volunteers joining hands to make a substantial impact. Their past activities have garnered praise from influential leaders, including the Prime Minister of India Narendra Modi and Home Minister Amit Shah. 

For more information on Dadasaheb Phalke International Film Festival, you may visit https://dpiff.in/